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Univision 41 Launches "Faces Of Aids"
A Campaign To Educate Latinos About Hiv/Aids
New York, NY -- As part of Univision’s health initiative, “Salud es Vida…ˇEntérate!” (Lead a healthy life…Get the facts!), Univision (WXTV Channel 41 New York) launched an awareness campaign exploring the impact of HIV/AIDS in the Latino community, especially focusing on messages of prevention and testing. The launch of the one-month series, “Las Caras del VIH” (Faces of HIV), coincided with the commemoration of World AIDS Day on December 1st, date that marks the kick-off of AIDS Awareness Month.
The partnership with the Kaiser Family Foundation and the collaboration of the Latino Commission on AIDS, resulted in the production of four public service announcements and news stories produced in semi-documentary style, giving each topic a “face and a name,” personalizing each one. ‘Real’ people volunteered their time and shared with viewers their personal stories on how they have been directly or indirectly affected by this epidemic. The topics featured are: Testing, Latinas and HIV, Parents and Communication, and Youth and HIV.
The campaign highlights the Kaiser Family Foundation’s toll free number 1-866-TU SALUD where viewers can call to request information about HIV/AIDS, prevention and local referrals to testing sites. Viewers will also find additional information about local testing sites and resource centers by logging onto www.univsion.com keyword: Enterate.
According to the Kaiser Family Foundation, Latinos in the United States have been disproportionately affected by the HIV/AIDS epidemic. HIV remains one of the leading causes of death for Latinos between the ages of 25 and 44. According to the Centers for Disease Control and Prevention (CDC), the case rate for Latinas was more than 5 times the rate for white women. More than two young people are infected with HIV every hour in the U.S.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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Frankie Miranda
WXTV Univision 41/ New York
201-287-8800
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