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Gotham TV Viewers Flock to Univision TV Stations in February Sweep
New York, NY -- TV viewers in New York, the nation’s largest TV market, are flocking to Univision-owned TV stations in droves, according to Nielsen Station Index (NSI) ratings and Nielsen Hispanic Station Index (NHSI) household ratings for the February 2004 sweep, which ended yesterday. Sweeps are the four, four-week periods in which the audiences of TV stations nationwide are measured in order to set advertising rates. The February 2004 sweep began on February 5, 2004 and ended on March 3.
Univision’s WXTV Channel 41, New York’s premier Spanish-language TV station and a Univision Network affiliate, has the distinction of being the only major New York TV station whose total viewership grew for the February 2004 sweep compared to what it was during the February 2003 sweep (Jan. 30 to Feb. 26, 2003). Every other New York TV station, including the NBC-owned Telemundo station, WNJU Channel 47, lost viewership compared to February 2003.
WXTV/41 scored a 2.0 NSI household rating and 5 share on a sign-on to sign-off, or total day, basis (6 am to 2 am, 7 days a week). That’s up 11 percent from WXTV/41’s February 2003 score of 1.8/4 NSI rating/share. What’s more, in accomplishing the ratings feat, WXTV/41 beat WWOR Channel 9, one of New York’s six, major English-language TV stations in total day audience to move up in rank from seventh place to sixth in the broadest measure of viewing. Fox-owned WWOR/9, a UPN affiliate, dropped 26 percent in total day audience from a sixth place 1.9/4 NSI rating/share in February 2003 to a seventh place 1.4/3 in February 2004.
Many Univision local and network programs contributed to the station’s audience growth. Among them:
* “Despierta America” (Wake Up, America) seen weekdays from 7 am to 10 am, up 33% to 1.6/5 NSI from 1.2/3 in February 2003.
* “El Gordo y La Flaca” seen weekdays, 4 pm to 5 pm, up 21% to 2.3/5 NSI from 1.9/4.
* “Primer Impacto” (First Impression), the Univision news magazine seen weekdays, 5 pm to 6 pm, up 16% to 2.9/6 NSI from 2.5/5.
* “Noticias Univision 41” (Univision 41 News, the station’s local newscast) seen weekdays 6 pm to 6:30 pm, up 13% to 3.5/7 from 3.1/5.
* “Noticiero Univision” (Univision News, a national network newscast) seen in New York weekdays 6:30 pm to 7 pm, up 7% to 3.1/6 from 2.9/5.
In the NSI measure, Telemundo’s WNJU/47 scored a 1.1/3 total day rating/share. That’s down 15% from the 1.3/3 it scored in February 2003.
Each New York Nielsen Station Index rating point represents 73,763.3 TV households. A share is a percentage of Homes Using Television (HUT).
The Nielsen Hispanic Station Index (NHSI) also brings good news for the Univision-owned stations. Again, only Univision-owned stations show any gain in total-day viewership on a year-to-year basis.
In the NHSI measure, Univision TV network affiliate WXTV/41 scores a 10.5 rating and 22 share, sign-on to sign-off, up five percent from the 10.0/21 it scored a year ago, putting it in first place among Hispanic viewers by a wide margin. Telefutura affiliate, WFUT/68+, which has been on the air barely two years, has rocketed from sixth place among Hispanic viewers a year ago to third place today. WFUT/68+ scores a 3.2 NHSI rating and 7 share sign-on to sign-off, up a whopping 45% since February 2003, when it scored 2.2/5 NHSI.
By contrast, Telemundo’s WNJU/47 fared less well in the total day viewership measure. WNJU/47 scored 6.8/14 NHSI in February 2004, down 11% from the 7.6/16 NHSI it scored in February 2003.
Each New York Nielsen Hispanic Station Index rating point represents 11,900.2 TV households.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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