12-02-2004

Printable Version

WLTV-23 was Miami’s highest rated station for many key dayparts. Household rating highlights from the November NSI sweep (November 4 – December 1, 2004) include the following:
 
· WLTV-23 reigns as the most watched station during total day (Monday-Sunday, 7am-1am) among households for the twenty-eighth major book in a row.  Scoring a 4.5 NSI rating with a 10 share, WLTV-23 outperformed the second ranked station WFOR, a CBS affiliate, by 7%, which ended the sweeps with a 4.2 rating and a 9 share.

· WLTV-23’s strong prime time weekday novelas such as “Rubí” and “Amor Real,” as well as new programming, “Lo Veremos Todo con Niurka y Bobby,” on Tuesdays 10-11pm, secured the number one spot during prime time (M-Sa/8-11 p.m., Su/7-11 p.m.), prevailing over the prime time line-ups on all other broadcast stations.  WLTV-23’s 7.8 NSI rating and 11 share, out-performed its nearest competitor WFOR, the CBS affiliate by 7%, WPLG, the ABC affiliate by 50% and WTVJ, the NBC affiliate by 77%.

· WLTV-23’s local news programs continued to deliver the finest performance.  “Noticias 23” at 6 pm is the #1 newscast with a 7.3 NSI rating and a 13 share, beating all other English and Spanish language early evening newscasts. WLTV-23 outperformed the #2 rated newscast on WSCV, the Telemundo affiliate, by 20%.

· WLTV-23’s news strength continues with the late news at 11 pm. “Noticias 23” also claims the number one spot, with a 6.3 rating and an 11 share, out-performing its closest competitor, the CBS affiliate, WFOR by garnering 9% higher ratings.

· WLTV’s early morning local news show, “Al Amanecer” posted a remarkable rating point increase with a +36% growth over the last year.  This increase places it at an impressive second place, behind the FOX affiliate, WSVN. 

· WLTV-23 early fringe demonstrated phenomenal performances.  “Primer Impacto” from 5 pm to 6 pm, secured the number one position in the time period with a 6.0 NSI rating and a 12 share.  “El Gordo y la Flaca” at 4 pm to 5 pm garnered a 5.3 rating and a 12 share, placing it second behind “The Oprah Winfrey Show” on WFOR, the CBS affiliate.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com.  Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net